The Real Easter Egg
As most of the shops have stocked their huge selection of Easter Eggs, please consider buying The Real Easter Egg - they are sold at Tesco, Waitrose, Morrisons and Asda. The Real Easter Egg campaign is one of the biggest evangelism initiatives in the UK. It crosses all denominations and offers a simple way to share the Easter Story while supporting Fairtrade and charitable projects.
The Real Easter Egg was launched in 2010. It was a real struggle as all the supermarkets turned it down at first. It was left to churches and church schools to place orders and fund The Meaningful Chocolate Company to begin making The Real Easter Egg. To date, they have sold more than one million eggs.
Not only has there been an increase in Fairtrade chocolate sales, but nearly £275,000 has been donated to charitable projects and pay Fairtrade Premium fees, to farmers allowing them to invest in their community buying everything from school books and solar panels to providing fresh water.
The success of The Real Easter Egg has meant that the production of Fairtrade chocolate has moved to the UK!